6.1. Domain flipping

Domain Flipping Basics

Domain flipping begins with recognizing potential value in website addresses that can be bought and resold at a profit.

Premium domains typically feature short, memorable names with clear keyword relevance or brandable characteristics.

Successful domain investors research market trends, emerging industries, and potential brand opportunities before purchasing domains.

  • Check domain length (shorter is better)
  • Evaluate keyword search volume
  • Assess potential branding potential
  • Review historical sales data

Finding Profitable Domains

Domain marketplaces like Flippa and GoDaddy Auctions offer excellent opportunities for discovering undervalued domains.

Emerging tech sectors, startup industries, and trending business categories often present prime domain investment opportunities.

Utilize domain valuation tools like Estibot and GoDaddy Domain Appraisal to estimate potential resale values.

Purchase and Sales Strategies

Domain investors should budget carefully, typically spending between $50-$500 for initial purchases with potential high returns.

Build a diversified portfolio across multiple domain categories to minimize investment risks.

Domain Category Potential Value Range
Technology Names $500 – $10,000
Local Business Domains $100 – $2,000
Generic Keywords $250 – $5,000

Marketing Your Domains

List domains on popular platforms like Sedo, Namepros, and GoDaddy Auctions to maximize visibility.

Create professional landing pages showcasing domain potential to attract serious buyers.

Network with domain brokers and potential industry buyers through professional platforms and forums.

Legal and Ethical Considerations

Always verify domain ownership and transfer rights before attempting any sales transactions.

Respect trademark regulations and avoid purchasing domains that could infringe on existing brand identities.

Maintain transparent communication with potential buyers and document all sales processes meticulously.


The Domain Name Guide

1. Domain Names Basics

2. Choosing the Perfect Domain

3. Domain Extensions

4. Domain Registration

5. Domain Management

6. Domain Investment

7. Legal Aspects

8. Technical Considerations

9. Security

10. Business Applications