2.3. Brand considerations

Brand Name vs Domain Name

A brand name represents the core identity of a company, while a domain name serves as the digital address for online presence. Brand names communicate company personality, whereas domain names provide direct web navigation for customers. Core Characteristics of Brand Names Brand names typically reflect a company’s mission, values, and unique selling proposition through creative … Read more

Brand Protection Strategies

Brand protection starts with securing your unique digital identity through strategic domain name management. Trademark registration serves as the first line of defense against potential domain name infringements and cybersquatting attempts. Businesses should proactively monitor domain registrations that might mirror or closely resemble their brand names. Defensive Domain Registration Techniques Register multiple domain extensions (.com, … Read more